In the last few months, we have seen a lot of governments trying to get the attention of the youth in their country. Each campaign has its own strategy from using digital signage screen to tap the youth’s attention to local volunteering activities. Each also involves a well-thought execution plan, but which one was successful? To know that, let’s take a look at these different approaches and see how each one succeeded or failed.
How Government Campaigns are Done in Nepal?
Nowadays, every government wants to get the attention of young people and convince them to register to vote. It seems like an easy thing right? But if you think it’s so simple, then why there is such a low percentage of young people voting? Maybe because they don’t trust politicians or they are not interested in politics. We will analyze the phases of successful state campaigns in Nepal.
Be Aware of Your Audience’s Preferences
At the first phase, when you are creating a political ad campaign, you need to be aware of your audience’s preferences first. Try to figure out who your audience are.
- What do they like?
- What are their preferences?
- What is the age group of your target audience?
These are some questions that you need to answer before you start creating any kind of political ad campaign.
After knowing all this information about your audience, you need to think about their level of education, where and how they spend their time, their occupation, and their income level.
Don’t undervalue these pieces of information as it will guide you in creating the appropriate political campaign that appeals to them.
Define Your Objective and Strategy
Now that you know who your audience is and what they like, you need to figure out the objective of the political ad campaign. Here you need to ask yourself a few questions:
- What do you want to tell the audience?
- Why do you want to create a political ad campaign?
- Is your purpose to encourage them to vote in the election or to motivate them to volunteer in the government?
After you’ve established your objective and the reason behind creating a campaign, that is the time when you can start planning for your strategy.