With the rise and spread of social media and the advancement of technology, the media representation of politics has changed significantly.
Media upheaval and handling of online video clips
The economization of social networks and the commercialization of sharing in the so-called sharing economy have changed the importance and handling of images and videos on the Internet. An “influencer” is a media actor in social networks who, due to his strong presence and high reputation, is considered to be the bearer of high-profile attention. The high participation and the great interest in web videos in online communication have led researchers of the digital society to speak of a new era of videocracy.
Political online videos
With the low-threshold use of social media, the context of the production of political content has changed radically. The production and distribution of political content have shifted from the classic media logic of a campaigning party center that communicates from headquarters to voters. With the widespread breakthrough of YouTube, a new factor influencing political medialization has established itself. Together, this platform offers a new operating system for Internet users and creates closed or semi-closed communities. Because of this, people can easily convert and download political videos through cc converter.
Show values of the political online videos
Relevant attention carriers of political web video formats are the credibility and entertainment value of the protagonists. Political content is adapted to visual aesthetic norms, narrative styles, cross-genre recognition features and dramatic set design in order to be able to spread them widely.
Connection of political online videos to the socialization of young people
The entire structure of the web video formats and their YouTube channels revolves around the media staging of the credible subject who is the central carrier of political communication. With this radical staging of the personal and intimate, the web video should stand out from the classic opinion-forming media and guarantee a “direct” and “immediate” connection to the political socialization of young people. Due to the extreme overlapping of production and reception, the reach of online videos depends on the feedback from the young people, who can evaluate the images shown with the help of various media processes. The transparency of the publicly accessible comment culture creates a media closeness between star and fan.